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Jupiter Media Metrix (NASDAQ: JMXI), the global leader in Internet and new technology analysis and measurement, today introduced the financial services industry’s first index based entirely on online consumer behavior and performance metrics.

Top 20 Online Banks Ranked According to the 2002 Jupiter Banking Survey

Rank Bank Overall Index*
1 100
2 99
3 88
4 81
5 73
6 70
7 Washington Mutual 66
8 Citigroup Banking Sites 65
9 65
10 64
11 62
12 62
13 61
14 59
15 Fifth Third Bank 59
16 55
17 51
18 51
19 44
20 43

*The Jupiter CORE (Composite Rating of Online Effectiveness) Index – designed to help financial services firms assess their competitive strengths and areas of exposure online – will be published quarterly and is made up of individual scores relating to number of unique visitors, usage intensity (amount of time spent), usage frequency (number of visits per month), customer loyalty or transition (the ability to migrate off-line customers online).

Financial institutions that achieve the highest combination of consumers’ attention, unique visitors’ traffic and online transition of their total customer base will attain the highest level in the Jupiter CORE ranking system., and lead the Jupiter Banking CORE.

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